Baby Boomers Want Great Sex

Hillsborough, NC (PRWEB) April 7, 2008 -- The Sinclair Institute thinks sex is the next thing to be "boomerized."

The adult relationship advisors at the Sinclair Institute were not surprised when almost a third of the respondents to the 2005 American Association of Retired Persons (AARP) Sexuality at Midlife and Beyond study described their love life as either a "yawn" or "bloody awful." "We didn't do a survey, but we receive daily requests from older customers for information about how to have great sex as they age," said Martin Smith a Director at The Sinclair Institute. "The AARP study makes it clear that education about intimacy is important to this generation so we created Great Sex For A Lifetime, a new 2 DVD set, and a special site within our website http://lifetime.bettersex.com ," Mr. Smith said.

Baby Boomers are usually defined as the 80,000,000 Americans born between 1946 and 1964. This post war "prosperity" generation exerts profound influence on American culture, values and meaning. The Sinclair Institute, founded in 1991 and the creators of the award winning Better Sex Video (http://www.bettersex.com/t-bsu-university.aspx) Series, thinks physical relationship is the next thing to be "boomerized."

"This generation has realistic expectations about living longer healthier lives," explained Mr. Smith, "they will change what it means to be 'retired', 'active' and 'sexual' as they age."

Drugs and an increased willingness to seek assistance from health professionals are keeping baby boomers in the game sexually. The AARP study showed a doubling of the number of men using drugs to help with performance such as erectile dysfunction (http://www.bettersex.com/t-bsu-university.aspx) (ED). Books took a back seat to talking to health professionals in the updated study. "We've seen increased sales of our adult sex education (http://www.bettersex.com/t-bsu-university.aspx) DVD's over the same period as the study," shared Mr. Smith.

It was important to create an exciting series that could appeal to anyone. "Most of our management team are baby boomers, but we hate being grouped and named," said Mr. Smith "We aren't old we are just getting older," Mr. Smith joked, "our new Great Sex For A Lifetime series discusses wild positions, new sex toys and creative ways to stay in the game sexually and that sense of an expanding, never ending adventure is what it means to 'boomerize' sex."

For more information on Adult Relation Ship advice, please visit Sinclair Institute (http://www.sinclairinstitute.com/advice.aspx).

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